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BC Communication
Institutional and financial communication
Integrated communication services with a strong focus on press office activities and media relations: from institutional positioning and brand awareness, to top management reputation, product and service launches, crisis management, and communication support for extraordinary transactions
Tailored consultative approach, seniority and proactivity
Structured processes, rigorous methodology and results measurement
Long-standing relationships with leading financial, business and general news media outlets
Partnering with financial institutions and corporates
Founded in 2014, BC Communication has been supporting asset & wealth managers, banks, private equity and venture capital firms, fintech and innovative companies, professional firms (law, tax and accounting), consulting firms, associations and corporates for over 10 years through institutional and financial communication projects, with a strong focus on press office activities and media relations. Our goal is to effectively engage targeted financial and general news media, as well as key strategic stakeholders.
Services and activities
From institutional positioning strategy, to the implementation of brand awareness and press office plans, from the creation of continuous and effective media relations, to support in the creation of unconventional PR actions: BC Communication assists financial companies and corporate businesses with institutional and financial communication services, thought leadership creation, top management reputation, product and service launches, management of institutional social media channels, crisis communication and support in communicating extraordinary operations (M&A, IPOs, tender offers, capital increases, funding rounds, etc.).
Strategic advisory and definition of corporate positioning to support institutional and financial communication projects.
Management of ongoing press office activities and development of effective, long-lasting relationships with targeted media outlets.
Reputation building, definition of communication strategies and key messages, crisis management in complex financial and corporate contexts.
Development of brand awareness and thought leadership initiatives to support distinctive positioning, alongside the management of institutional social media channels.
Top management profiling & media training
Support in enhancing top management visibility and reputation, as well as media training and executive coaching activities.
Communication support for the launch of new products and services through targeted actions aimed at financial and general news media.
Creation of editorial content to strengthen thought leadership and amplify press office activities; copywriting for institutional social media channels.
Management of communications related to M&A, IPOs, public tender offers, capital increases and funding rounds, with the aim of engaging key stakeholders. Coordination with Investor Relations teams of listed companies to support stock visibility through targeted media activities.
Communications for financial and corporate companies
The Agency supports financial institutions and corporates through integrated communication activities, press office, media relations and reputation management, developing tailored strategies aligned with different target audiences and stakeholders.
Tailored approach, seniority, proactivity and rigor
Each project starts with the definition of clear objectives and priorities, a preliminary analysis of the context and the development of a communication strategy, followed by the implementation of activities according to a rigorous methodology shared with the client at every stage. BC Communication selects the most effective communication tools to ensure consistency with the agreed messages and positioning, while building and strengthening long-term relationships with the media, which act as strategic amplifiers to reach key stakeholders.
The 10-step method:
1
Objectives, priorities and context analysis
2
Strategy definition
3
Positioning and key messages
4
Media training and coaching activities
5
Operational plan and implementation of activities
6
Development and consolidation of media relations
7
Development and consolidation of media relations
8
Support in the management of institutional social media channels
9
Selection of special projects and partnerships
10
Ongoing alignment, reporting and results monitoring
A dedicated senior team for each project
Thanks to strategic partnerships with a wide network of professionals specialized across multiple areas of communication, BC Communication can activate additional complementary expertise whenever a project requires it, while maintaining centralized management of all activities.
Senior professionals:
Beatrice Cagnoni
Founder
Graduated in Business Administration from Bocconi University, Beatrice has over 25 years of experience in financial and institutional communications. She began her career in New York, where from 1997 to 1999 she worked as Marketing & Advertising Manager at a publishing company. After returning to Italy, she continued her career for around 15 years at a leading multinational communications agency, holding roles of increasing responsibility until becoming Account Director of the Corporate & Finance division. In this role, she developed strong expertise in strategic communications advisory for financial institutions, listed and non-listed companies, and asset management operators. In January 2014, she founded BC Communication, a company specialized in corporate and financial communication.
Elisa Piacentino
Senior Account
Graduated in Foreign Languages and Literature - with a specialization in History and International Studies- from IULM University in Milan, Elisa has almost 20 years of experience in financial and corporate communications. She began her career in the Press Operations division of TOROC – the Organizing Committee for the Torino 2006 Olympic and Paralympic Winter Games. She later gained solid experience at several Italian and international communications agencies, managing complex communication and media relations projects and supporting companies and institutions in defining positioning strategies and managing media relations. Since 2024, she has been part of BC Communication’s Corporate & Finance team, supporting Italian and international clients in strategic advisory for institutional and financial communications.
Giulia Franzoni
Senior Account
After completing a Master’s Degree in Law at Bocconi University, with a major in Business Law and a focus on commercial law and financial markets economics, and after gaining experience at an independent Milan-based law firm specialized in M&A and private equity transactions, Giulia joined BC Communication in 2019. Within the Corporate & Finance division, she works on institutional and financial communications projects, initially within the team dedicated to fintech and financial innovation, and later in the area focused on the traditional financial sector.
Giorgia Cococcioni
Senior Account
Graduated in Political Science from Luiss Guido Carli University, Giorgia has around 10 years of experience in financial and corporate communications. After gaining experience in financial journalism, she continued her career at several communications agencies, where she worked on projects across a wide range of sectors, including banking, real estate, energy, aerospace, legal and private equity, design and fintech. In this context, she developed significant expertise in the management of IPO and delisting transactions, branding campaigns and the coordination of communication projects in multi-market environments. She joined BC Communication in 2026 as part of the Corporate & Finance team.
Chiara Cattaneo
Senior Account
After completing a Master’s Degree in Public and Corporate Communication at the University of Milan, Chiara began her career in press office and institutional communications at a communications agency, where she worked with clients active in the tech and automotive sectors. She joined BC Communication in 2024 and supports the Corporate & Finance team in strategic advisory for institutional and financial communications and in media relations management.
Alongside the senior team, a group of executives supports the daily implementation of activities and the monitoring of results for each client.
A network of expertise
Thanks to strategic partnerships with a wide network of professionals specialising in the many areas of communication, BC Communication can activate further complementary skills when the project requires it, while maintaining a single point of control for the management of activities.
IR – social media management – websites – brand identity – corporate materials – corporate events – media buying – digital marketing
Over time, one of these partners has become a long-standing presence, sharing numerous clients with BC Communication.
Over 25 years of experience
BC Communication has built numerous successful case histories supporting leading financial institutions, banking groups, asset managers and private bankers, private equity and venture capital operators, innovative fintech companies, consulting firms, real estate and insurance companies, professional firms and associations, as well as listed companies and companies preparing for listing.
A strong track record in institutional
and financial communication
Over the years, BC Communication has supported leading financial institutions, corporates, professional firms and associations on integrated communication projects, press office activities, media relations, brand awareness, top management reputation, product and service launches, crisis communication and communications related to extraordinary transactions (M&A, IPOs, public tender offers, capital increases, funding rounds, etc.).
Frequently asked questions about institutional and financial communication
Answers to the main questions from financial institutions and corporates regarding institutional and financial communications, media relations and press office activities.
What is institutional and financial communication?
Institutional and financial communication includes the strategic activities aimed at building and strengthening a company’s positioning, reputation and credibility towards all key stakeholders, including investors, clients, employees, shareholders, media, industry stakeholders and the broader business and financial community. It includes the definition of strategic positioning and the implementation of press office activities, media relations, content production, reputation management and communication support in complex contexts such as extraordinary transactions or crisis situations.
When is it necessary to rely on a press office specialized in institutional and financial communications?
The support of a specialized press office is particularly valuable when a company operates in regulated or complex environments, such as financial institutions, listed companies, banks, investment funds or corporates. It is essential, for example, to build or strengthen the desired positioning, manage relationships with financial and general news media, and communicate strategic transactions or the launch of new products and services.
Which types of companies does BC Communication support?
BC Communication supports organisations operating in regulated or competitive environments, including:
- Asset and Wealth Manager
- Banks and financial institutions
- Fintech and innovative companies
- private equity and venture capital funds
- Insurance companies
- Real estate companies
- Corporates and listen companies
- Law firms, tax firms and trade associations.
Which services does BC Communication provide?
BC Communication supports financial institutions and corporates with strategic communication services including:
- Institutional and financial positioning consultancy
- Press office and media relations
- Brand awareness and thought leadership
- Top management reputation and media training
- Editorial content production
- management of institutional social media channels
- communication support for financial products and services
- crisis communication
- communication support for extraordinary transactions
What is the difference between media relations and press office activities?
Press office activities include the operational dissemination of company news to the media, such as press releases, interviews and management of media requests.
Media relations, on the other hand, represent the strategic activity of building and managing long-term relationships with journalists and editorial teams, with the goal of enhancing the positioning of both the company and its top management.
At BC Communication, these activities are fully integrated: press office operations are combined with the development of ongoing relationships with financial and general news media to ensure media coverage aligned with the client’s strategic positioning.
Does BC Communication also support crisis management communications?
Yes. BC Communication also supports companies and institutions in managing communications during complex reputational situations or crises. The agency assists management in defining communication strategies and key messages and operationally manages communication activities throughout the crisis, coordinating the dialogue with media, advisors and stakeholders.
Do you also support companies in managing institutional social media channels?
Yes. BC Communication supports companies in managing institutional social media channels, particularly LinkedIn, the leading platform for corporate and professional communications. Activities include the definition of the editorial strategy, content creation and integration with press office and media relations activities.
Does BC Communication also support communications related to extraordinary transactions?
Yes. The agency supports companies in communicating extraordinary finance transactions such as M&A deals, IPOs, public tender offers, capital increases and funding rounds. BC Communication assists management in handling communications towards media and stakeholders while coordinating activities with advisors and investor relations teams.
How long does it take to see the first results?
Timing depends on the project objectives, the company’s initial positioning and the market environment. Initial results in terms of media visibility may emerge within the first months of activity, while building a strong and credible positioning requires consistent medium- to long-term work.
How do you measure the results of communication activities?
BC Communication continuously monitors communication activities to assess their effectiveness over time. Results are analysed through semi-annual reporting based on the objectives shared with the client, the visibility achieved and the ability to strengthen the company’s positioning towards media and stakeholders.
Continuous monitoring allows for regular updates with the client and the ongoing optimization of communication activities throughout the engagement.
Contact BC Communication
BC Communication S.r.l.
Sede legale: Via Venti Settembre, 27 - 20123 Milano
Sede operativa: Corso Sempione, 8 - 20154 Milano
P.IVA/C.F: 12120850966
Telefono: +39 335 5635111
E-mail: info@bc-communication.it
Join us: cv@bc-communication.it